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For information to option or purchase rights to Contact Name: Kerry Gleason Phone: (585) 770-1592 Email: kerry@gleasonpr.com
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Kerry Gleason (585) 770-1592 |
Kerry T. Gleason Kerry T. Gleason's career has spanned several different professions in several different cities with one common outcome: success! His feature-length screenplay, North Star: The Life of Frederick Douglass, won honors as Best Screenplay at the 2009 Buffalo Niagara Film Festival. It is his second feature-length script, following The Feeney Luck (2002), a romantic comedy. He authored a 30-minute teleplay titled “The Bishop’s Dragon,” which was considered for production with the ‘80s series “The Hitchhiker” but was never optioned or produced. Gleason is best known for his work in public relations support for Wendy's International's landmark 1984 campaign, “Where's the Beef?” That campaign generated more than 3.6 billion impressions worldwide, earned a Silver Anvil and has been named the Most Memorable Ad Campaign of all time by TV Guide, a tribute to the PR surrounding it. Gleason wrote nearly all the press releases that made Clara Peller a household name, in addition to local market support programs and licensing and merchandising programs that resulted in a $24-million uptick for the hamburger chain. He also supervised the PR launch for Johnson & Johnson’s ACUVUE Disposable Contact Lenses, which in short time became the world's #1 contact lens. Gleason earned the Iris Award from the International Association of Business Communicators for that campaign. Since 1994, he has owned and operated AdWorks, an ad agency for small businesses in Rochester, N.Y., where he has scripted, produced and directed nearly 200 television commercials for about 60 clients. He has also written copy for dozens of radio commercials, print ads, brochures and websites. He is the innovator of NY Newswire, an internet-based news distribution service for small businesses. He covered the NFL’s Buffalo Bills for Shout! Magazine during three Super Bowl seasons. His articles have been published in dozens of regional and national publications.Gleason won numerous awards and recognition as a collegiate journalist at St. Bonaventure University. He was honored with First Place in the Society of Professional Journalists’ Mark of Excellence Awards for Best Spot News Story for an investigative report about an unauthorized chemical dump on campus. He also won an Honorable Mention in the 1980 Sports Illustrated/International Paper Sportswriting Contest. Upon graduation, he was named Outstanding Journalism Student at St. Bonaventure by the Society of Professional Journalists. |
